( Ph.D.) Department of Mass Communication and Journalism Sungkyunkwan University
Experience
Arbitrator of the Korean Press Arbitration Commission (2011 - 2014), (2015 - 2018)
Dean of the Graduate School of Media Information, Sungkyunkwan University (2013 - 2014)
President of the Korean Association of AD & PR (KADPR) (2009 - 2011)
Member of the Committee for Balanced Development of broadcast advertising, Korea Communications Commission. (2013 - 2016)
Executive chairperson of Effie Awards Korea (2015 - 2018)
Journal Articles
(2023)
Is no feedback perceived as a risk in online reviews?.
JOURNAL OF CONSUMER BEHAVIOUR.
22,
5
(2023)
Key driver of textile and apparel industry management: fashion brand ESG and brand reputation.
FRONTIERS IN ENVIRONMENTAL SCIENCE.
11,
(2023)
People see what they want to see: an EEG study.
COGNITIVE NEURODYNAMICS.
(2023)
중국 소비자의 무인음식배달 서비스에 대한 사용의도: 혁신저항이론을 중심으로.
광고연구.
137
(2023)
How Biased Perceptions of Political Knowledge Influence Selection and Evaluation of Political YouTube Channels.
INTERNET RESEARCH.
(2022)
Understanding the Barriers to Consumer Purchasing of Zero-Waste Products.
SUSTAINABILITY.
14,
24
(2022)
A win-win way for corporate and stakeholders to achieve sustainable development: Corporate social responsibility value co-creation scale development and validation.
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT.
30,
3
(2021)
How Temporal Order of Inconsistent CSR Information Affects Consumer Perceptions?.
SUSTAINABILITY.
13,
8
(2021)
Developing a Measure for Online Shopping Mall Reputation (OSMR).
SUSTAINABILITY.
13,
7
(2021)
Political YouTube Channel Reputation (PYCR): Development and validation of a multidimensional scale.
TELEMATICS AND INFORMATICS.
61,
-
(2021)
Social Media Influencer's Reputation: Developing and Validating a Multidimensional Scale.
SUSTAINABILITY.
13,
2
(2020)
The Application of the Theory of Planned Behavior to Identify Determinants of Donation Intention Towards the Comparative Examination of Positive Negative Reputations of Nonprofit Organizations CEO.
SUSTAINABILITY.
12,
21
(2020)
웹드라마 PPL 효과에 관한 연구 -웹드라마와 브랜드의 지각된 적합성과 배우 인지도와의 상호작용 효과를 중심으로.
디지털융복합연구.
18,
6
(2020)
한국 시니어 소비자의 욕구 특성 분석: 매슬로우의 욕구위계 이론을 중심으로.
한국노년학.
40,
3
(2020)
건강기능식품 표시 광고심의 개선방안 연구.
한국광고홍보학보.
22,
2
(2019)
기업평판과 수익성에 관한 연구 온라인 뉴스와 뉴스댓글을 중심으로.
디지털융복합연구.
17,
9
(2019)
전문가들은 방송광고 판매 제도에 대해 어떻게 생각하는가?.
광고연구.
여름,
121
(2019)
#Looksperfectgram:The Relationship between Perfectionistic Self-Presentation, Self-Construal, Self-Efficacy and Intention to Use Instagram.
디지털융복합연구.
17,
7
(2019)
Changes in Gender-Role Attitudes of 2000∼2015: Content Analysis of TV ads in South Korea.
광고연구.
-,
120
Award from Daejeon Government-Academic Cooperation Campus Program (2015)
Award from Industry-Academic Cooperation with Cheil Industries for Enhancing the brand reputation of MVIO and strengthening online marketing (2015)
Award from Industry-Academic Cooperation with Samsung SDS for Enhancing the brand reputation (2014)
Conference Paper
(2023)
How Evaluate Fashion Brand ESG Management? : Focusing on the Mediating Effect of Brand Reputation.
73rd Annual ICA Conference.
CANADA
(2023)
Seeing the world through green-tinted glasses：Exploring consumers' eco-fashion consumption intention-behavior gap under the basis of the New Ecological Paradigm.
73rd Annual ICA Conference.
CANADA
(2022)
People See What They Want to See An EEG Study.
72 Annual ICA Conference.
FRANCE
(2021)
How Do Biased Self-Perceptions of Political Knowledge Impact Political YouTube Channel Selection and Evaluation?.
71st Annual International Communication Association Conference virtually.
UNITED STATES
(2021)
Is no feedback perceived as risk in online reviews?.
AEJMC Midwinter Conference 2021.
UNITED STATES
(2020)
인플루언서의 진정성이 구매의도에 미치는 영향.
한국광고홍보학회 가을철 정기학술대회 특별세션 인플루언서의 규제 및 활성화에 대한 분석과 전망.
KOREA, REPUBLIC OF
(2020)
Political YouTube Channel Reputation(PYCR); Scale development and validation.
70th Annual ICA Conference.
AUSTRALIA
(2019)
네거티브 온라인 리뷰에 대한 소비자 반응.
2019한국광고홍보학회 가을철 정기학술대회.
KOREA, REPUBLIC OF
(2019)
유튜브 정치채널과 평판.
2019한국광고홍보학회 가을철 정기학술대회.
KOREA, REPUBLIC OF
(2019)
인플루언서 평판.
2019한국광고홍보학회 가을철 정기학술대회.
KOREA, REPUBLIC OF
(2019)
방송광고 판매제도 개선방안 연구.
한국광고홍보학회.
KOREA, REPUBLIC OF
(2019)
자동차 브랜드에 대한 소비자 경험과 온라인 구전정보에 관한 연구.
HCI KOREA 2019.
KOREA, REPUBLIC OF
(2019)
화장품기업의 평판과 투하자본수익률에 관한 연구: 아모레퍼시픽을 중심으로.
HCI KOREA 2019.
KOREA, REPUBLIC OF
(2018)
브랜드 경험이 브랜드 태도와 구매의도에 미치는 영향.
2018 한국광고홍보학회 가을철 정기학술대회.
KOREA, REPUBLIC OF
(2018)
현대자동차의 온라인 뉴스, 댓글과 평판에 관한 연구.
한국광고홍보학회 가을철 정기학술대회.
KOREA, REPUBLIC OF
(2018)
시니어소비자의 소비욕구.
한국광고홍보학회 2018 봄철 정기 학술대회 프로그램 - 데이터 사이언스와 광고/PR의 미래.
KOREA, REPUBLIC OF
(2017)
Future Advertising in AI Age.
AD＆Film：PropagationTendencyUndertheBackground
ofNewMediaAcademicForum(2017).
CHINA
(2017)
A Study on Apology Strategies of Company Apology Statements: Based on Chinese Companies.
2017 International Conference on Current Research in the field of Social Sciences, Strategic Management and Applied Sciences.
JAPAN
(2017)
광고 메시지 유형이 시니어 소비자의 브랜드 태도 및 구매의도에 미치는 영향.
한국광고홍보학회 2017 가을철 학술대회.
KOREA, REPUBLIC OF
(2017)
브랜드에 대한 소비자 기대가 브랜드 태도와 구매의도에 미치는 영향:
연관검색어 조절효과를 중심으로.
한국언론학회_2017_가을철_정기학술대회.
KOREA, REPUBLIC OF
